The boycott was canceled in response to a grassroots campaign by pro-Israel activists using social media. According to Ynet, A Swedish businessman opened a Facebook page titled "Opposing the Boycott against Israel," which received 2,500 likes. Members of the public wrote to the supermarket chain's executives, voicing their opposition to the boycott and threatening a boycott of their own if the chain did not reverse its position. So it did.
“We didn’t talk about the righteousness of Israel, rather we spoke in the name of fair trade and avoiding discrimination of any state,” [Israeli ambassador] Bachman said... "There was a great protest. A lot of people here are against boycotts [and] the supermarket’s executives were shocked by the volume of messages they received... The lesson I learned is that we must not, under absolutely no circumstances, give up, and we must launch a counter-campaign,” Bachman added.Don't whine about boycotts. If you find the one boycott in a thousand that actually passes, threaten to punish the boycotters. It worked with Orange, it worked here too.
